Maya Moore is the "First Lady" of the Jordan Brand

Former Connecticut forward Maya Moore has made history throughout her college career. She has won national championships, set countless records, and has garnered an unprecedented amount of awards and accolades. Months after becoming the top selection at the WNBA Draft, Moore may have just solidified her most impressive accomplishment yet. Moore, now a member of the Minnesota Lynx, has signed a deal to become the second female athlete to be sponsored by Nike's prestigious Jordan Brand (Moore is being lauded as the first female to sign with Jordan, but paralympian sprinter April Holmes is recognized by Jordan Brand as their first female athlete). The deal with Moore was announced yesterday in a press release from Jordan Brand, and included a quote from the Jumpman himself.


“I am thrilled to welcome Maya Moore into the Jordan Brand,” said Michael Jordan. “Not only has Maya proven to be a prolific winner on the court, but her hunger and determination to make an impact off the court makes her a valuable addition to the Jordan family. We look forward to working with Maya as she carries her success to the next level.”

Moore's addition to the brand is a monumental breakthrough for women's sports. Moore's inclusion on the Jordan Brand is another testimony that brings attention to the marketability of top-tier female athletes. Many questions will be answered in the near future about Moore's inclusion on the brand. It seems to be a long shot that Moore would have a signature shoe like other "Team  Jordan" members such as Chris Paul, Carmelo Anthony, and Dwayne Wade. However, her contract with the brand is expected to be in an area between three and four million dollars, and the company looks to have big plans for her. Going forward, Moore will undoubtedly soon challenge the likes of Candace Parker and Serena Williams as one of the most recognizable female athletes in the world.